You work as a machine learning specialist for an analytics consulting firm that produces machine learning models for businesses that wish to understand the effects of social media on their product sales. Your latest assignment is to build a model that predicts whether a user will click-through an advertisement on a set of social media apps. For this problem, you have hundreds of millions of observations with hundreds of features. Which type of algorithm should you use to meet your business problem?

Answer options:

A.Neural network with a small number of hidden layers 
B.Logistic regression
C.Clustering
D.Neural network with a large number of hidden layers

Correct Answer: D
Option A is incorrect. A neural network with a small number of hidden layers will not perform well with hundreds of millions of observations with hundreds of features.
Option B is incorrect. A logistic regression algorithm will not perform well with hundreds of millions of observations with hundreds of features.
Option C is incorrect. Clustering is not the best choice of algorithm for a problem where you are trying to solve for a binary target, click-through or not.
Option D is correct. For a problem where you have hundreds of millions of observations with hundreds of features, a neural network with a large number of hidden layers will perform the best.
Reference:
Please see the Machine Learning Yearning by Andrew Ng, chapter 4: Scale Drives Machine Learning Progress (https://github.com/ajaymache/machine-learning-yearning), and the Towards Data Science article titled Machine Learning vs. Deep Learning (https://towardsdatascience.com/machine-learning-vs-deep-learning-62137a1c9842), the Statistics Solutions article titled What is Logistic Regression? (https://www.statisticssolutions.com/free-resources/directory-of-statistical-analyses/what-is-logistic-regression/), the Investopedia article titled Neural Network (https://www.investopedia.com/terms/n/neuralnetwork.asp), the Amazon SageMaker developer guide titled Linear Learner Algorithm (https://docs.aws.amazon.com/sagemaker/latest/dg/linear-learner.html)