You work for the data analytics department of your company, where you have been asked to build a visualization of the company’s corporate performance for the company’s annual report. The visualization needs to demonstrate company performance by showing how likely it is for a customer to recommend your company’s products, and how much profit a customer brings to the business net acquisition and retention costs. Which types of charts would you use to create this visualization?(Select TWO)

Answer options:

A.Use a distribution scatter chart to show the customer recommendation rate.
B.Use a Conversion Rate KPI chart to show the conversion rate of customers.
C.Use a Relative Market Share KPI chart to show competitive market share. 
D.Use a Net Promoter Score KPI chart to graph customer recommendations.
E.Use a Customer Profitability Score KPI chart to show customer profitability.

Answers: D and E
Option A is incorrect because a distribution scatter chart would show the size of recommendations, but not the likelihood of a recommendation.
Option B is incorrect since a Conversion Rate KPI shows how many leads were converted to customers, not the likelihood of recommendation or customer profitability.
Option C is incorrect since the Relative Market Share KPI shows how much market share your company owns versus your company’s competitors.
Option D is correct since the Net Promoter Score KPI shows how likely a current customer would recommend your company’s products.
Option E is correct since the Customer Profitability Score KPI shows how much profit a customer contributes to your company’s profits after the expenses of acquiring the customer and the expenses associated with retaining the customer.
Reference:
Please see this AWS overview of analyzing and visualizing your data for business analytics:
https://aws.amazon.com/data-visualization/