In assessing risk, it is MOST essential to: 

Answer options:

A. provide equal coverage for all asset types.
B. use benchmarking data from similar organizations.
C. consider both monetary value and likelihood of loss.
D. focus primarily on threats and recent business losses.

C

A risk analysis should take into account the potential financial impact and likelihood of a loss. It should not weigh all potential losses evenly, nor should it focus primarily on recent losses or losses experienced by similar firms. Although this is important supplementary information, it does not reflect the organization`s real situation. Geography and other factors come into play as well.