A software company`s products have had significant quality issues in recent releases. As a result, market reputation and customer satisfaction ratings have been suffering. What should executive leadership do FIRST to address this concern? 

Answer options:

A. Allocate budget to hire more software and quality assurance specialists.
B. Require a root cause analysis and review results.
C. Implement a software development life cycle (SDLC) framework.
D. Mandate more robust software testing prior to release.

B