Box 1: Yes - Azure bot service can be integrated with the powerful AI capabilities with Azure Cognitive Services. Box 2: Yes - Azure bot service engages with customers in a conversational manner. Box 3: No - The QnA Maker service creates knowledge base, not question and answers sets. Note: You can use the QnA Maker service and a knowledge base to add question-and-answer support to your bot. When you create your knowledge base, you seed it with questions and answers. Reference: https://docs.microsoft.com/en-us/azure/bot-service/bot-builder-tutorial-add-qna