What does the campaign ROI analysis calculate? (Choose two options)
Answer options:
A.Campaign performance by return on investment
B.Average cost
C.Total opportunity lost amount
D.Total opportunity near win amount
Answer correct:
Correct Answer: A and B
The campaign ROI analysis calculates the campaign performance by return on investment in addition to the average cost.
Options C and D are incorrect because both are not won opportunity. The ROI is the value of won opportunities in the campaign minus actual cost, divided by the actual cost.
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